Ad Extensions
One of the most effective ways to optimize your pay-per-click ad campaign is to take advantage of ad extensions. Ad extensions are a variety of features that can be added to your ads to provide additional information or functionality to potential customers. Some popular ad extension formats include call buttons, which allow customers to easily call your business directly from the ad; location information, which displays your business's address and can even provide directions to your location; links to specific web pages, which can direct customers to a particular product or service that you offer; and additional text, which can be used to include more detailed information or a clear call-to-action. By using a combination of these ad extension formats, you can create more engaging and informative ads that are more likely to attract clicks and generate conversions.